A major health insurance company in Switzerland is now facilitating cryptocurrency payments.

As per an announcement on Monday, Atupri Health Insurance policyholders can make payments in Bitcoin and Ethereum.

The insurance company has joined forces with crypto firm Bitcoin Suisse to allow its 200,000 clients to pay for their insurance in either of the two digital currencies.

Rather than holding any digital assets, Bern-based Atupri will receive fiat payment in Swiss francs once the Bitcoin or Ethereum is exchanged by Bitcoin Suisse, reports Cointelegraph.

According to Caroline Meli, Head of Marketing and Sales at Atupri: “As digital pioneers in the healthcare sector, we anticipate social trends and offer insurance solutions with long-term prospects.

“Blockchain technology and the associated use of cryptocurrencies are becoming increasingly important,” she went on to say.

Bitcoin Suisse also provides custodial support and staking services for Tezos (XTZ), according to the Cointelegraph report.

Commenting on the launch of Bitcoin Suisse’s storage solution, Roman Schnider, CFO and Head of Operations at the Tezos Foundation stated: “Tezos was created with fundamental security features like formal verification that allow for institutional-grade smart contract security. As more institutional adopters and investors get involved with the Tezos protocol, institutional-grade custody services [...] will be an integral part of the ecosystem.”

Furthermore, Switzerland is home to the so-called ‘Crypto Valley’, based in the city of Zug, where a large number of institutions and even public transport services, accept cryptocurrency as payment.

In addition, the Swiss municipality of Zermatt recently introduced a Bitcoin tax payment option, in conjunction with Bitcoin Suisse.

Mayor of Zermatt, Romy Biner-Hauser said at the time: “An innovative, pioneering spirit is one of the trademarks of Zermatt, which is why we are happy to support residents in providing them with the solutions they require.”