Fintech firm based in Austria, Bitpanda and GlobalWebIndex have published the most extensive survey into European cryptocurrency holders, across 17 countries.

According to Coin Telegraph, the report’s principal aim was to utilise a series of data points to draw a holistic picture of European crypto investors and gain an insight into the attitudes and behaviours to differentiate them from the average investor.

The main findings of the report include:

-    Cryptocurrency holders tend to be young, highly educated, high-income males working in European financial centres in IT, engineering or finance.

-    This stereotype is challenged by increasing diversity. 1 in 5 cryptocurrency holders are women, and 40% are over the age of 35.

-    European cryptocurrency holders have technical knowledge, higher disposable income, and they tend to lean towards risk-taking.

-    They pursue novelty and have a strong sense of economic empowerment.

The CEO of Bitpanda, Eric Demuth stated: “We wanted to demystify the people that shape the cryptocurrency industry. I'm hoping this report will help everyone to better understand who these people are, what their attitudes are, as well as their lifestyle, finance and investment behaviours”.

The report finds that holders of cryptocurrency are more likely to take risks, value the latest tech products and take steps to safeguard their privacy. 

That said, although the majority of crypto holders are men, 20% are female, contesting other surveys revealing gender distributions that were over 90% male.

According to Jason Mander, Chief Research Officer at GlobalWebIndex: “When it comes to attitudes, there’s very little difference between men and women. The slight differences pale when we compare cryptocurrency holders to the general public”.